Sin Hoy How

Wai Hong Lim

Applications Websites Branding Print

Hello, I am Wai Hong Lim, please feel free to call me Hong for short. I am a Malaysian and keen on all aspects of graphic design, particularly on print, branding and packaging design. I enjoy listening to music and hiking during my spare time.

The project I chose is rebranding a coffee company named Sin Hoy How, a Malaysian local family-run company with a running history of seventy years since 1947. Sin Hoy How enjoys its reputation by selling high-quality blended Hainan coffee powder. This Company has been using the same brand identity since the business started. In order to keep pace with the modern advanced design concept, our main objective in this project is to help the company redesign its brand image while maintaining the uniqueness of its historical coffee culture. Besides that, we also inventively add some 21st century elements such as website and Mobile phone application designs to promote the publicity about Hainan coffee powder and increase the company’s domestic and international popularity.