NOLA is the latest addition to the New Zealand food scene, serving up classic New Orleans soul food right in the streets of Hamilton. NOLA encapsulates the essence and culture of the city of New Orleans through the use of related themes and imagery, such as French architecture, street art and performance, Jazz music, and voodoo. A quick glance at the brand elements and social media collateral will begin the audience on their trip, with the first bite of food sending them straight to New Orleans, Louisiana. Because enjoying good food shouldn’t be a hassle, the NOLA phone application will make getting the experience even easier! The app can be used to track the whereabouts of the truck (and any upcoming related events), view the menu, check out deals, and place orders.